Fast-Moving Consumer Goods (FMCG) refer to products that are sold quickly and at relatively low costs. These include essential everyday items such as food, beverages, toiletries, personal care products, and household cleaning supplies. The FMCG sector is driven by high consumer demand and frequent purchases, making it one of the most competitive and dynamic industries. FMCG products are typically characterized by their short shelf life and rapid turnover, catering to the constant needs of consumers looking for convenience, affordability, and quality.